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世界の知見を日本のビジネスリーダーへ
SALES COACHING

Private Coaching / Group Coaching
Transform your sales team from product sales to high-value solution sales !
LEARN HOW TO COMPETE AND WIN WHEN STAKES ARE HIGH!
In today's complex sales environment, the key successful factor in your sales effort is to manage your customer's buying psychology and buying behavior effectively and prefessionally.
WATSON's SP Method is the structured sales method and Professional Selling is the complete sales coaching program using the SP Method for you to learn how to manage your entire sales process easily, effectively, and professionally.



Neuroscience
SP Method is highly associated with the neuroscience. Applying neuroscience into your sales actions isn't just about closing more deals.
It's more about understanding human behavior in deep, which means you will completely understand your customers buying behavior without fail.

How It Works
According to the world famous neuroscientists, human behavior is driven by the three factors in the following sequence, which is very critical to your sales actions.
1. Instinct
2. Emotion
3. Reason
Don't even talk about how great your products are.
Just focus on these three neuroscience human behavior factors in right sequence.
SP Method defines all the sales actions in line with the proven marketing theory, AIDCAS.
AIDCAS theory begins with ATTENTION, which is instinctive reaction. INTEREST comes next, and DESIRE, emotional reaction.
CONVICTION comes next, and ACTION follows.
ACTION is the outcome of reason. In your sales approach, your customer decides to buy your product, and sign the contract.
SATISFACTION is the opportunity for your next sale.
All of our brains are designed to work by this sequence, 1. Instinct, 2. Emotion, and 3. Reason per neuroscientists.
All you need to do is to make your sales actions in complete sync with this particular sequence.
SP Method completely enables you to sync your sales actions with customers buying psychology and buying behavior in the perfectly structured 6 steps.
Partner Program
If you are interested in Professional Selling and SP Method, and is keen to learn about our Partner Program, contact us today and ask detail of it.
Your sales results will be dramatically changed.
IMPACT IS HUGE !
Business changes.
Customer's buying behavior never change.
WATSON's consultant, who demonstrated his proven sales track record in the high-tech industry over the last 30 years always used SP Method in his sales career. He is now sharing the secret of his success!
Contact us Today to learn more!

SP Method® and Professional Selling® are registered trademarks of Business Research Institute International Inc. ,a WATSON Coaching & Consulting Group company.
Group (Online/Onsite)
Sales Coaching



Group Sales Coaching plays important role in improving your sales skills, performance and achieving your sales goals. No question about it.
However, the most significant benefit of the group coaching is that everyone in the team could learn the same method at the same time, they could share the understanding and the same time, and they could analyze what's working and not working, and why, a lot more accurately and correctly than ever before.
After the coaching, they know exactly what their customers have in mind, what kind of sales actions they need to take, and what sort of outcome is expected, which will lead them to the next actions.
Just a few days investment for the coaching, but impact is HUGE!
Online Private
Sales Coaching

We're very passionate to help you develop your sales skill quickly and effectively !
WASON provides Online Private Sales Coaching to help you becoming a real sales professional !
This particular private sales coaching is provided by the total fee of Yen 269,000 (+sales tax), including a guide book.
It's just about USD1,793.+ sales tax (Exchange rate: Yen 150 per USD).
The course is approx.12 hrs. in total.
Depending on your situation, availability and work schedule, it can be arranged in the way works best for you.
a. 1 hour each for 12 times, once a week for about 3 months
b. Other arrangements are certainly possible.



Account Executive
Professional Selling tells us how to use the easy-to-understand proven marketing theory, AIDCAS. Attention, Interest, Desire and so forth. I've never thought about where my customer was. I realized that, at worst case, I was aggressively presenting how great my product was when my customer was only in "Attention". I was totally wrong. Today, I never do so until my customers come up to "Desire" phase. And if I do so, I do so from customer's benefit perspective, not from my product functionality perspective. Worked very well. Impact was huge!

